I started my Anime blog in 2010 for a couple reasons. I had run a few blogs over the last couple years but I wanted to focus on write longer pieces and try to build an audience around it. I choose anime because that was one of my consistent hobbies for ten years previously. I set up the website, I looked for people on twitter to follow, and I made a big deal about entering the aniblogging space.
Otaku in review was never a huge success but I got reactions from the right people. People I respected in the anime community came out and complimented my work. I became a known quantity in the space. I started to collaborate with some of the biggest names in Anime blogging. I mark the work I did at the time as the highlight of my professional career, despite never earning a dime from any of it. I cherish every single episode of the podcast and every single blog post I ever wrote. Then I stopped. One day I just said that it was enough. I put everything on the shelf and I walked away.
There are many reasons why I walked away. Most don’t have to do with any negative experience that I had. Simply put, I was completely burnt out on anime. At the time new anime had entered a dry period after an extreme high point. I was getting tired of just writing and talking about anime. As I started to feel burned out I started to spend time on other hobbies, such as American cartoons and comics. I didn’t feel like I could write about those things on the site I created. Finally, I wanted more free time because my job took up a lot of time and energy. I wanted to enjoy my hobbies without having to critique them.
Mobile Suit Gundam and its tie in line of model kits have always marched in lockstep. If the anime gets a cool new giant robot it wasn’t long before you were able to buy a kit and build the model of it. At this point Gundam has been around so long that the models, now being sold under the unified “Gunpla” brand, have taken on a fandom all their own independent from the anime franchise. Gundam Build Fighters is a transparent method to get kids and fans of Gundam anime into the culture of Gunpla and it certainly worked on me: after watching build fighters I’ve spent almost $300 on Gunpla.”
In the world of Gundam Build Fighters a new technology was created that reacts with the plastic in Gunpla and enables a person to control their plastic model with holographic controls. The Plavsky particle changes a flat service into one of a number of battlefields and gives power to the Gunpla’s weapons and propulsion systems. So when the Gunpla battle is occurring it’s no different from when mobile suits fight in the regular show… except in Build Fighters they are made of plastic and four inches tall. These particles have real effect on the world and Gunpla that loses in battle are physically destroyed.
The main protagonist is Sei Iori whose father took second place in the Gunpla Battle world championship five years earlier. Sei is an expert model builder but is horrible at battling. This is illustrated in the first episode when a punk kid who brings his own poorly made model into Sei’s store and is able to defeat Sei’s custom, beautifully built Strike Gundam. The kid wants to fight for Sei in the upcoming world tournament but Sei doesn’t believe that he will treat his Gunpla with enough respect. So there comes on final challenge, if Sei loses to, he has to let him fight for him in the tournament.
Honestly, when I started my anime blog and podcast in 2010 I really didn’t know what to expect. I thought I would write about Cartoons, then talk about them on the Podcast. I figured people who liked anime would listen, everyone would get along great. It was extremely quickly that I realized that it wasn’t that simple.
There is an underlying problem in anime fandom: There is so much anime. I’ve written about this a hundred times but I keep coming back to it because it remains a barrier to new fans who attempt to come into the medium. Fans looking for an action show, they get turned off by the fans who watch high school romances. Fans of high school romances quickly get turned off by the people who are obsessed with science fiction. The fans who skirt the line and try to be “anime fans,” fans of the medium at large, are few and far between. I remain one of those fans, I simply watch the things that look interesting to me. I go from Kill la Kill, to Cowboy Bebop, and back to Toradora. I did not expect the in fighting and drama that followed.
The biggest was the complete paranoia of Moe fans who, at the time, were just coming up as the most vocal group in the fandom and many of them fight attacked from anime fans who didn’t like little girl cartoons. There were thousands of words written about how Anime News Network was a biased cesspool that wanted to destroy Moe because they prefer other shows.
It’s difficult enough to try and justify a love of cartoons without having to deal with some of the most horrible stereotypes of Japanese Animation. How can we escape from the visions of tentacle monsters, exploited little girls, and screaming muscle men? Well, it’s when great story strands on it’s own apart from the trappings of the medium. This is one of the reasons I was so excited for Food Wars: Shokugeki no Soma. The show is about Soma, the son of an excellent chief who has worked his entire life to try and beat his father. It has all the markings of a show that could break out into mainstream success. Food is a universal passion no matter which culture you come from, on top of the excellent way the show exploits the shonen formula to keep the viewer gripped while Soma goes on and on about the beautifully food that he has crafted. It’s almost a show that I would recommend to a lot of my non-anime fan friends who love food and cooking. Almost.
I decided to watch the first two episodes while on the treadmill in the gym. I thought it would be safe, an anime that I might not be embarrassed to watch in public. But the trend of shocking the audience to grip them with the first episode has entered an exaggerated stage with Food Wars. Only a few minutes into the episode Soma offers a disgusting dish he created, Peanut Butter octopus, to one of his friends. The visual representation the show uses to describe the feeling is the woman girl being raped by tentacles. Almost immediately a show that’s presence should help break into mainstream made itself completely inaccessible. It took minutes.
Japanese games used to dominate the western market. There was a time when Nintendo, Sega, and later Sony were the only names in mainstream games. As the PS2 and Xbox era matured Western games quickly overshadowed their Eastern counterparts and since then they have not been able to impact the market like they had in the past. In ways, Wonderful 101 is a beautiful reminder of why Japanese games are fantastic and at the same time why they will probably never have the impact in the west that they used too.
Wonderful 101 has its roots in a Super Sentai style aesthetic and narrative. A group of normal citizens transform into powerful Super Heroes called the Wonderful 100. Each individual hero has their special powers and weapons but when they come together and unite their powers multiply and lead to more powerful and effective attacks. The game starts you off with “Unite Hand” and “unite sword” but as the game goes on they add whip, hammer, bomb, boomerang, and more. Specific abilities are required throughout the game to defeat monsters and solve puzzles.
Culture is a word I haven’t used much when talking about media, which is odd because no better word exists when discussing art and entertainment. We are all consumers of culture. We all give back to culture. Culture is defined by what people choose to consume and what they choose to ignore. It is used to define groups of people who consume a certain type of media that detracts from the mainstream: sub-culture. These are cultures that exist inside the larger cultural body. They are in ways isolated from normal culture but what they consume and create also gives back to the main culture as a whole.
Members of subcultures become blind to the fact that they are part of a subculture. There are a couple of key factors that lead into this kind of thinking. The chief among them is they start spending so much time and energy living in the subculture that they start to believe that everyone else thinks like they do. This happens, especially in the age of the internet, because the deeper they dive into the subculture the more they find and interact with people who think the way they do. This cements them into the subculture, gives them a feeling that they belong, and establishes a world view based around the subculture. Giving people a sense of community is great! But what this breeds is group think; the community becomes an echo chamber because the members of the community are surrounded by the people most likely to agree with them.
I had the pleasure of sitting in on Charles Dunbar’s Con-vergence panel at Otakon Vegas, in which Charles addresses the issues around why other fandoms seem to be taking over anime conventions. Charles’ conclusion is that anime conventions are more welcoming places, that the anime fandom is just more accepting of other fandoms. Then there is the more bleak side of things, the theory that anime fandom is just a secondary or lesser fandom than some of the more prevalent media represented.
The chief cause of the weakening presence of anime at anime conventions is that anime is a medium, not a genre or a single show. So where a group of ten thousand people may not have that many shows in common, three thousand of them have all seen Doctor Who and the other seven thousand has seen the Marvel film adaptations. So the Iron Man cosplayer is going to have more positive attention than the Lupin cosplayer sitting in the corner. Anime is a unique beast in this respect. Single media conventions, like a Star Trek convention, assume that all attendees share at least a common cannon. Even the old school science fiction conventions were dominated by the mass media properties like Star Trek, Battlestar, and the like. With anime there can be almost zero connection between the forty year old fans drinking in a bar discussing the tape trading days and the fourteen year old girls running around in Hatialia cosplay.
The element that made anime so appealing was that it was an entire world of media waiting to be explored, but that allows individual fans to go off into a million directions. This issue can be visibly seen at conventions. There are people who go to the conventions just to cosplay, play dress up and hang out with their friends. There are people at the same event who want to seek out academic programing in order to learn more about the medium they’ve come to celebrate. The latter is a much larger and younger group, one that may never make the transition to going to panels about anime. So if their friends shift over to dressing up as a non-anime fandom that is where most of the group will go. Anime fandom on the Internet is similar. I can write my essays all I want but the mass of people looking at screen caps and writing fan fiction isn’t going to care.